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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Brand Manager, AbbVie Care, 15 Month Contract

Saint-Laurent, Canada Req ID 2207023 Category Marketing Division AbbVie

Joining AbbVie means, you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients' lives. At AbbVie, we conduct ground-breaking science on a global scale every day. AbbVie Canada is one of the Best Workplaces in Canada whereby 92% of our employees are proud to say they work for AbbVie.

When choosing your career path, choose to be remarkable.

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health, in addition to products and services across its Allergan Aesthetics portfolio.

We have an opportunity for Brand Manager, AbbVie Care to join our Patient Experience team. The focus of this position is strategic brand management and tactical implementation of core strategies. The incumbent will also be responsible for enriching the patient experience by leading and understanding insights across Brand Teams and evolving the patient journey for to focus on delivery of patient-centric strategies.

The incumbent will report to Marketing and Training Lead.

Key Responsibilities:

Insights

Lead synthesis of insights from cross-functional teams and Immunology brand teams to determine program positioning. Leverage market research and insights collection to inform the patient journeys for each asset within Immunology.

Facilitate and synthesize cross-stakeholder discussions to strengthen insights; collaborate with AbbVie Care Immunology Management team and Immunology brand team colleagues to engage critical opinion leaders from all customer groups to ensure competitive positioning and market dynamics.

Patient Journey

Develop robust and accurate patient journeys for all assets within AbbVie Care Immunology, facilitating workshops to securing input & cross-stakeholder viewpoints with a patient-centric focus.

Propose Strategic Objectives for Brand Team review based on findings from the patient journeys; challenge and critique Brand Team strategies to ensure patient-centricity.

Brand story and guardianship

Lead the development of marketing inputs to the strategic brand plan, securing appropriate budget to deliver marketing objectives.

Become ‘guardian of the brand’ and bring the Brand Story to life by ensuring that all functional deliverables, including Marketing materials and campaigns, remain consistent with branding and deliver emotional messages aligned to the Brand Story.

Work with team on tactical implementation of program tools and messaging.

Manage and appropriately spend advertising and promotional budgets to prioritize growth opportunities while considering cost containment measures.

Monitor marketing initiatives Key Performance Indicators and communicate them regularly. Propose tactical adjustments as needed.

Coordinate the activities of functional areas, advertising agencies and suppliers. Develop and maintain a continuous feedback loop with internal and external customers to inform Brand decisions. Work closely with all functional areas including trade, market access, training, marketing, community relations, CHE team, and all other stakeholders.

Respond to field team requests in a timely manner and encourage ongoing communications.

Oversee the development of all promotional (traditional and digital) pieces and messaging including patients support materials in close collaboration with the Community Relations team.

Multi-channel expertise

Optimize channel mix for marketing and cross-functional campaigns

Guide the design and implementation of all marketing activities to include:

    • Cross-channel opportunities to strengthen campaigns
    • Innovative Marketing tactics to deliver holistic solutions
    • Traditional and non-traditional partnerships.
    • Multi-channel opportunities to strengthen campaigns
    • Multi-stakeholder initiatives
  • Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues.

  • Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits).

Qualifications:

Education / Experience Required:

  • Bachelor’s degree in science, Commerce or Marketing, or any related field.
  • Pharmaceutical sales experience (minimum 2 years)
  • 3 to 5 year of brand management experience preferred, notably in immunology

Essential skills & abilities:

  • Patient Support Program marketing experience preferred
  • Experience in integrated multi-channel marketing including print, digital, face-to-face and social media
  • Understanding of Canadian Healthcare environment and evolving landscape.
  • Strong project management skills.
  • Proven track record of innovative accomplishments.
  • English and French must be at advanced level, oral and written
  • Proficient in using MS Office Suite and all related new technologies in relationship to the role and the work environment.

Key Leadership Competencies:

  • Operate and communicate effectively in a matrix environment and ensure the flow of information.
  • Think at a strategic level and challenge status quo.
  • Prioritize to ensure effective time management and multi-tasking.
  • Analyze complex data and translate it into opportunities.
  • Negotiate with internal and external stakeholders
  • Prepare and deliver effective presentations.
  • Tailor message to the different stakeholders
  • Demonstrate interpersonal skills to build strong relationships

This position entails 5-10% of travel within Canada and possibly occasional travel outside Canada. Valid passport is required.

AbbVie is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities and members of visible minorities to apply.

Covid vaccination new hires amendments:

Full vaccination against COVID-19 is a condition of employment for this position, with possible accommodation for validated exemptions, within the limits of applicable legislation. AbbVie employees are also required to comply with any COVID-19 related external requirements, including any testing requirements, applicable to their work activities outside AbbVie premises (for example, travelling and visiting stakeholders and customers).

Travel: No
Job Type: Temporary Work
Schedule: Full-time
ABBVIE

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