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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Associate Director, Global Multi Channel Marketing - Neurology

Marlow, England, United Kingdom Req ID 2211199 Category Marketing Division AbbVie

This role requires strong B2B communication knowledge and an understanding of pharma market dynamics’  – especially on external communication channels and customer experience and be “digital savvy”.

The ideal candidate will have demonstrated broad strategic capabilities coupled with strong organizational skills in order to put an action plan in place, in collaboration with multiple stakeholders and functions.

As coordinator between various functions and geographies across the organization, this person requires exceptional communication skills in order to drive omni-channel transformation.

Key Responsibilities:

Lead Global MCM transformation in Neurology

  • Harness traditional & evolving channel expertise and leverage the customer experience flow to define the optimal strategy.
  • Define and implement Analytics & Insight to embed robust set of KPIs to monitor success and proactively course correct.

Drive strategic omni-channel plan

  • Lead the definition of business challenges & needs for target audiences in multi-channel.
  • Evaluate and define channel use by internal & external stakeholder type.
  • Working with Brand / TA functional leads (Commercial, Medical, Access, GA & PA) to optimize content strategy.

Lead Global multichannel governance including

  • Standard frameworks & guidance.
  • Best practice/learning sharing.
  • Investment prioritization in collaboration with GBTs.

Lead MCM process for Neurology brands to build their MCM capabilities for the Affiliates

  • Ensure channel capabilities are available for the brands at Area level.
  • Help develop framework for how affiliates can implement their MCM ecosystem.

Coordination amongst brands, Functions & Areas

  • Ensure we are leveraging across brands and indications (avoid duplication of resources).
  • Establish a cross functional working group that includes CEx, BTS, Commercial, Medical & MABI.

Work with brands, Areas and Affiliates on key MCM initiatives

Coordinate best practices sharing across Regions and brands.

Others

  • Develop and manage strategic partnerships for Global MCM from assessment to pull through.
  • Partner with brand teams & BI to expand customer & market research insights and learnings, using new multi-channel opportunities.

Partner with relevant key agencies to support the omni-channel strategy

Key Stakeholders:

  • Neurology GMs, GBT Leads, Global Brand Marketeers
  • Customer Excellence, MCM team, Learning team
  • Global Public Affairs, Global Medical Affairs, Global HEOR
  • BTS, Digital team, MABI
  • Areas Leads
  • Prioritized Affiliates Business Unit Managers and local Brand Teams

  • Bachelor/Masters degree in business or equivalent.
  • Extensive experience in pharma; Marketing/Brand & Sales Management.
  • Digital communication experience across multiple channels and platforms
  • Ideally prior Global, Area and/or multiple Affiliate-level experience
  • Strategic thinker and strong organizational skills, able to define well-structured execution plans.
  • Planning, organizing, management and delivery of multiple strategic projects
  • Strong implementation skills and experience
  • Strong networking skills and effective communication that enables effective working relationships with a broad range of internal cross-functional stakeholders.
  • Strong communication skills and the ability to inspire teams utilizing effective written and oral communication.
  • Excellent Microsoft Office skills in order to develop “executive – ready” communications on a frequent basis, and storytelling in writing strategic documents.
  • Prior experience of digital and CRM tools.
  • Ability to lead through influence
Travel: Yes, 15 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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