Manager, Marketing II

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvi on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Manager II, Omnichannel Strategy, is responsible for playing an integral role on the cross-functional support team for the Oncology Therapeutic Business Unit, specifically Franchise E (ELAHERE).

This AbbVie Digital Lab role partners with the Oncology teams to manage the orchestration and alignment of omnichannel touchpoints across the customer journey.  Brings Digital / CRM / Web / omnichannel subject matter expertise to strategic brand plans and has responsibility for ensuring the customer experience is optimized for key stakeholders: Consumers/Patients and Health Care Professionals (HCPs). 

Key Responsibilities:

• Lead omnichannel and customer experience design and CRM/Digital expertise integrated with the Brand team.
  • Leads the design and implementation of ideal connected customer experiences for consumers and HCPs aligned to brand journey phases, customer insights, and strategic messaging strategy with a cross-functional team that delivers measurable business impact (Omnichannel Blueprints).
  • Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint.
  • Spearhead ongoing optimization of connected customer experience for brands.
    • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations.

• Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.).
• Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, aligned with CRM/Digital marketing best practices.
• Develop detailed digital campaign business requirements, including audience targeting and journey strategy across multiple digital channels and touchpoints.
• Drives key AbbVie Digital Transformation imperatives within the brand and co-leads  Digital Lab efforts within the brand planning process, including development of Anchor 7 and shared business goals.
• Leads cross-functional working teams and facilitates brand pod to drive omnichannel marketing aligned to the overarching blueprints of the brand.
• Supports and/or represents Digital Lab and digital transformation perspective in brand business reviews, updates to Brand Staff, extended IBTs, and presentations to Oncology and Lab Leadership.
• Where applicable, share best practices on omnichannel customer engagement, what “good looks like” in terms of resource utilization and messaging sequencing, aligned with brand messaging strategy.

• Ability to work independently / autonomously to execute all responsibilities above.
• 10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency.
• Pharma experience required. Oncology and/or sales-related expertise preferred.
• BS/BA required in marketing, analytical or relevant degree; MBA a plus
• Account Management skills. The ability to represent and lead multiple teams within a broad digital marketing center of excellence.
• Exceptional communication skills. The ability to convey simple and effective stories around strategies, tactics, results, and data to leadership and stakeholders. Proven experience presenting to and influencing senior executives preferred.
• Demonstrated experience with start-to-finish planning/executing multichannel and omnichannel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
• Exceptional functional knowledge and expertise on digital marketing platforms.
• Must have experience with personalization, 1:1 approaches/data capture techniques (i.e., email, addressable media, dynamic web), application of legal/privacy terms & conditions.
• Success leading and motivating matrixed cross-functional teams to accomplish a common goal on aggressive timelines; experience leading or working within Agile, sprint-based teams a plus
• Excellent leadership in fast-paced team-oriented environment
• Strong project and program management abilities and critical work tool experience.
• Proven ability to successfully balance near-term results, with long-term goals in mind
• Experience working side-by-side with data, analytics, and technology experts; demonstrated ability to translate business needs into data and technology-based solutions
• Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
• Inquisitive nature with a strong test & learn attitude with a passion for continuous improvement

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

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