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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Marketing Manager I

Madison, New Jersey Req ID 2212339 Category Marketing Division AbbVie

The Marketing Manager is a member of the QULIPTA HCP Marketing team that reports into the Director, QULIPTA HCP Marketing and Access.  The Marketing Manager will be responsible for analyzing and identifying customer insights, leading development and execution of marketing tactics targeting one or more HCP customer segments, driving HCP customer awareness and demand, and providing operational support to the team. This position will engage and collaborate with a cross-functional team including marketing, market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, customer experience, and business insights. 

This dynamic and highly visible role requires an individual with excellent marketing skills, critical thinking capabilities, interpersonal communication skills, and project management skills. This role must demonstrate the ability to influence and lead with authority cross-functionally to successfully drive the business. Preferably the individual has experience in healthcare / pharmaceutical marketing communications development targeting one or more of the following: consumer and/or healthcare provider and/or payer.

 Key Deliverables / Responsibilities:

  • Develop innovative and impactful initiatives and tactics that align to the brand strategic imperatives to drive an exceptional HCP customer experience, brand differentiation and/or elevated standards of care
  • Partner with other Marketing colleagues and market research (MABI) colleagues to identify market insights, develop business priorities, craft tactical plans, and establish and monitor project parameters/milestones
  • Lead development and execution of marketing projects, including vendor/agency, budget, and project management
  • Collaborate cross-functionally through proactive and continuous communication to deliver marketing communications and resources targeting one or more customer segments to expand awareness and drive demand
  • Partner with MABI, Advocacy, and Market Access colleagues to build understanding of access issues and opportunities, vet concepts, and shape recommendations for future channel strategy
  • Contribute to AbbVie’s leadership position in migraine
  • Effectively engages and presents recommendations to Marketing and/or Commercial leadership. Interactions focus on top priority projects and influencing strategic decisions. Interacts well with diverse groups and maintains strong working relationships with internal and external collaborators.
  • Consistently demonstrate AbbVie's Ways of Working and Leadership Attributes

Qualifications:

  • Masters in Business Administration or other advanced degree preferred, but not required
  • Experience crafting multi-channel either consumer or provider marketing campaigns including digital marketing and media channels
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 25 % of the Time
Job Type: Experienced
Schedule: Full-time
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