The US HCP Promotions Marketing Lead will report to the HCP Director- Psychiatry.  This role will play a critical part in building the HCP launch strategy and resources for an upcoming indication launch for Vraylar® in adjunctive treatment of Major Depressive Disorder launch.

Responsibilities

• Creation and implementation of the strategic and operating plans for new indication launch with a focus on the development of HCP promotional campaign and resources.
• Development of HCP messaging by targeted customer segments leveraging market insights and clinical data
• Partner with the HCP Digital Engagement Lead to develop a robust media plan to reach key customer segments across most impactful channels.
• Work collaboratively with HCP brand team for inline indications for Vraylar®
• Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget
• Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
• Partner with internal cross functional groups (Legal, Regulatory, Medical , Clinical, Sales Training, Market Analytics and Business Insights) to ensure alignment and consistency of HCP strategy and execution
• Define key performance metrics & assess brand performance
• Maintain detailed understanding of disease and competitive marketplace
• Develop and deliver presentations to key internal stakeholders (Psychiatry Integrated Brand Team, Neuroscience business unit, leadership team, sales teams) and external audiences

• Bachelor’s Degree, MBA preferred

• Minimum 5 years of pharmaceutical marketing experience required, or 2 years with a background in management consulting or investment banking

• At least 1–2 years product management experience in direct-to-physician marketing preferred

• Healthcare industry experience with an established track record in managing industry-based marketing functions

• Strong analytical skills

• Willingness to travel up to 20%, attending sales meetings, field visits, conferences, market research, meetings with key stakeholders

• Must have an entrepreneurial mentality and be confident working within a fast-paced and challenging environment.

• Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines, and departments

• Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs

• Ability to define, track, analyze key performance measures and make data-driven decisions

• Excellent communications skills, both written and verbal, with an ability to efficiently and productively communicate with various stakeholder groups

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing material.

• Excellence Focused; Optimistic; Open and Authentic