The Allergan Public Relations and Influencer Consultant will grow the Allergan Aesthetics’ business by delivering consultative support to key Allergan customers. This highly visible role will operate as a key member of the PR team and commercial consulting and strategic account selling teams to compliantly promote and protect Allergan’s leadership in the aesthetic space.  This unique role focuses on delivering a best-in-class, integrated PR and influencer strategies tailored to Allergan Aesthetics (AA) customers.  This public relations role will collaborate across multiple teams to provide public relations consulting services and influencer support to participating practices.

The Director of APR & Influencer will work closely with the brand public relations, influencer, and corporate communications teams to develop programs for participating providers that align to the overarching brand strategies across the Allergan Aesthetics portfolio. Key priorities for this role will include educating practices on public relations and influencer programs, assessing any existing programs the practice may already have in place, providing media training to the practice spokespeople, coaching the practice on how to secure media interest, and developing PR and influencer programs in partnership with the practice that are strategically aligned with Allergan Aesthetics’ core PR programming. In addition to providing strategic PR support, the director will help participating practices manage results metrics and reporting while managing expectation setting.

Additionally, the Director will work with the Aesthetics Practice Consultants and Aesthetic Digital Consultants to promote and secure participation in the public relations consultancy. The APRC will engage with interested practices to educate them on what participation in the program means, what the practice can expect, discuss associated costs, and secure participation. This role will have responsibility for achieving scalable goals; at launch program awareness, retention, customer sentiment and once established an annual revenue target for the program, practice participation metrics and media/social media influencer coverage metrics to demonstrate success.

Main Areas of Responsibilities

• Carries out responsibilities in accordance with the organization's policies, procedures, and state, federal and local laws.

• Develop comprehensive knowledge of the products, key messages, compliance, and regulatory requirements for the full product portfolio.

• Develops comprehensive training curriculum covering PR and influencer end to end starting from novice to expert courses; ensuring programs and materials are accurate and compliant with all guidelines as well as strategic alignment with the brand public relations and influencer teams.

• Lead both in-market and online training courses to ensure Allergan’s key accounts are well positioned to take advantage of PR & influencer to help grow their business, inclusive of media training.

• Analyzes and provides oversight of participating practices’ public relations and social media influencer programs, helping them to optimize, outline a strategic program, determine success metrics, and mange reporting within the practice.

• Demonstrate leadership in the account selling process and provide long term competitive advantage. 

• Participate with the sales team in the customer targeting process, which involves the development of strategic PR & influencer marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support.

• Directs the development of PR & influencer marketing programs. Manages the research, analysis, and monitoring of financial, technological, and demographic factors, and designs marketing plans to capitalize on market opportunities with key accounts.

• Excellent written and oral communications skills with a competency in press release development, key message creation and public speaking.

• Enforce & maintain brand and corporate guidelines within resulting practice programs.

• Partners with cross-functional leads to deliver against the business forecast and company KPI’s and works closely with PR & influencer team to ensure strategic alignment for talent casting, content, product replacement and partnership opportunities.

• Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers.

Skills/knowledge required in:

• Must have a deep understanding of public relations and social media influencer tools and strategies with various media and influencer monitoring tools and methods, e.g. Cision, Meltwater Muck Rack, Tribe, Julius, CreatorIQ

• Associated Press style writing. Business English usage, spelling, grammar, and punctuation

• Excellent oral and written skills; communicating clearly and concisely

• Able to proactively manage deadlines

• Working autonomously and exercising good judgment

• Establishing and maintaining cooperative working relationships

• Maintaining confidentiality of information

• Ability to manage multi projects with strong project management, time management and organizational skills

• Excellent attention to detail

• Able to strategically segment large projects into smaller, actionable deliverables; effectively prioritizes a high volume of work across the business.

• Continually seeks opportunities to drive process change; supports organization through change. Identifies opportunities to innovate and evolve; proactively drives new ways of working.

• Proficiency in the use of software tools

• Strong change management and interpersonal skills

• Growth mindset with an eye on successful collaboration

Ideal Candidate Qualifications:

• Bachelor's degree in communication, public relations, journalism, related field or equivalent from an accredited college or university.

• 10+ years of experience in PR and Influencer. Previous sales experience is a plus.

• Willingness to travel 25% of the time

• Agency experience a plus

• Knowledge of the Medical Aesthetic space a plus