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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Manager, Paid Social

Lake County, Illinois Req ID 2211641 Category Marketing Division AbbVie

Manager, Paid Social

 

If you live and breathe all things Digital, then we want to talk to you! The AbbVie Digital Lab is on a mission to transform data-driven digital marketing in the pharmaceutical industry. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you. The Lab is excited to welcome experienced digital talent from all industries.

 

The Media Channel Manager sets the optimization strategy and thought leadership for the Digital Lab. The channel manager is a hands-on expert that will be responsible for media optimization recommendations within the platforms that align to their channel specialty. Additionally, this role will help lead the development of appropriate digital optimization plans designed to meet brand needs and marketing objectives as part of a broader omnichannel strategy. This individual should be highly collaborative, as they will be working with various internal brand leads, agencies, analytic, creative, and marketing technology partners as well as building buy-in from key stakeholders. The ideal candidate will have a strong track-record demonstrating how they have successfully taken ideas from inception to completion. The channel manager will help AbbVie increase overall revenue and increase the ROI of paid advertising. 

 

This role will be hired at a Manager or Specialist level based on candidate experience.

 

Main Areas of Responsibility 

  • Lead the development of digital media optimization strategies in partnership with the media agency (e.g., audience, custom data and in platform recommendations, timing/scheduling strategy, creative recommendations, etc.) across media platforms within specified channels 
  • Collaborate with media managers to ensure campaigns are meeting goals, benchmarks and targeted media efficiency savings 
  • Responsible for building and maintaining strong external relationships with appropriate agency partners and vendors and internal cross-functional relationships in collaboration with various team members 
  • Act as channel expert shares that expertise to establish best practices for the brands 
  • Execute in the areas of optimization planning, interact with partners, oversee campaign setup, QA optimization parameters, pacing, additional optimization tactics (I.e. device and day parting), targeting, reporting, etc. 
  • Prepare weekly reporting regarding media trends and updated forecasting (KPIs, budget); highlight any downward trends in performance to the team which will help identify any issues and insights on recommended enhancements to media tactics 
  • Iterate on campaigns based on experimentation and testing including adjustment of bids and bid strategy in partnership with media agency for execution; drives successful financial performance through ongoing optimization 
  • Remain abreast on industry updates, trends and findings and incorporates those learnings into AbbVie’s media plans  
  • Drive regular planning meetings with media platform vendor partners to develop pipeline of media optimizations that meet brand specific goals (directly with Google, Facebook, etc) based on channel focus 

Job Qualifications

  • 6+ years’ experience managing digital campaigns, with a performance media focus
  • BA/BS degree in Marketing, Communications, Business, quantitative or analytical field; MBA a plus
  • Deep expertise in platform offerings and data/audience suppliers, especially in the areas the channel specialty
  • Deeply versed in the planning, buying, and optimizing in platform
  • General knowledge of full-funnel digital advertising strategy including SEM, paid social, display and online video and how they can work together to drive the most efficient omni-channel experience
  • Demonstrable passion for learning new technologies
  • Able to strategically organize large projects into actionable deliverables; able to effectively prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact
  • Strong quantitative analysis and problem-solving skills
  • Data analysis and visualization, media benchmarking and storytelling
  • Utilizes industry knowledge and experience to make independent decisions affecting the daily operations and management of campaigns
  • Strong presentation and communication skills with an ability to make the complex simple
  • Strong Excel skills with the ability to create pivot tables and perform v-lookups
  • Ability to create, grow and expand relationships with internal and external stakeholders

#LI-Hybrid

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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