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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Manager, Marketing Analytics - Immunology

Lake County, Illinois Req ID 2121392 Category Marketing Division AbbVie

Key Objectives:

  • To provide analytic leadership and integrate marketing and sales information to:
  • Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
  • Inform the annual financial forecasting and brand planning processes – through the application of predictive models that evaluate sales contribution due to promotion
  • Develop fact-based promotional investment strategies that increase the return on promotional investments
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication

  • Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
  • Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations.  Complete timely evaluation of program impact and response.
  • Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics. 
  • Effectively communicate results of complex analytical models and influence action to improve brand performance
  • Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics.  Directs team and vendors in the delivery of key analyses and data products (SHA, WKH, IMS/ IQVIA, Nielsen, etc.)
  • Team size varies based on product indications, customer channels and/or data sources

Qualifications

Basic Requirements:

  • Bachelor's Degree plus 5 years of experience
  • This position requires 3-5 years’ experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.  It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, Design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
  • This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
  • Command of the following software programs (PowerPoint, Excel, Access).  Experience with SAS/SPSS preferred.  Demonstrated project management skills.

Preferred Requirements:

  • Master’s degree in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis (will accept a Bachelor’s degree in the above fields plus 5 years of related progressive experience in lieu of a Master’s degree)
  • Pharma Experience preferred

Key Abbvie Competencies

  • Strong communication, presentation and inter-personal skills
  • Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners.
  • Strong planning and organization skills. Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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