Primary Function / Primary Goals / Objectives
As a leader in the Marketing Research and Analytics team supporting Payors, this individual will play an important role in the continued success and growth of franchise sales within Managed Markets. This individual will closely collaborate with internal stakeholders from Brand Market Research/Analytics, Managed Care Marketing and Brand Marketing to conduct research and analytics that identify commercial opportunities and threats, support the development of payor strategies and tactics, enable continuous learning from ad-hoc analyses, and ensure payor alignment across brand centric research and analytics.
The Payor Marketing Research and Analytics function focuses on improving the effectiveness of managed care messaging and tactics across multiple therapeutic classes and customer segments through a combination of custom research, secondary data analysis and syndicated studies. The Marketing Research and Analytics Sr. Manager is responsible for insights generated through strategic payor research, product specific studies, and syndicated services and is knowledgeable in demonstrating how to integrate and consume both secondary data such as IQVIA. These insights are critical to develop and optimally execute AbbVie’s payor strategies.
The Payor Marketing Research and Analytics Manager II will be responsible for guiding the communication of findings, results and recommendations of analysis/research within MA&BI teams and across franchises to improve payor knowledge (government, employers, and health plans) and reflection of insights to brand strategies while ensuring the quality and accuracy of all analytical results. Key areas of functional scope include:
- Required: Bachelors degree in one of the following fields: Market Research, Social Sciences, Statistics, Economics, Actuarial Science, Engineering, Finance, and/or Applied Mathematics; Masters/MBA strongly preferred
Overall, Payor Marketing Research and Analytics in AbbVie focuses on maximizing the effectiveness of marketing initiatives across all therapeutic areas. The team’s mission specifically focuses on gathering intelligence and insights on payor in order to identify commercial opportunities and develop/deploy effective marketing initiatives.
- The Marketing Research and Analytics Sr. Manager oversees payor related research and analytics in different therapeutic areas based on the breadth of product labeling. Each of these indications can imply different marketing strategies and corresponding tactics, analytical support and data integration. The Marketing Research and Analytics Sr. Manager will support the Directors of Managed Care Marketing.
- The Marketing Research and Analytics Sr. Manager’s experience and status will enable the individual to take on an integration role with internal customers, guiding them through the CA&O support organization to obtain research and analytical assistance.
- Budgetary responsibility >$1.5MM related to custom research, analytics and syndicated research activities.
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Job Type: Experienced