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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Director, Patient Services Marketing- Neuroscience

Lake County, Illinois Req ID 2205029 Category Marketing Division AbbVie

The Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model that enables the best possible patient treatment experience, helping patients achieve their full treatment plan potential.

The Patient Services Marketing Director role is responsible for providing overarching leadership and direction for the Patient Services Marketing vision, strategy, and resource investment for Neuroscience.  This candidate will provide positive leadership and productive influence across, and around the Patient Services enterprise. Leverage data, analytics, and a strategic mind-set in all aspects of running the marketing component of the business and effectively orchestrate work across internal teams and external partners.

Major Responsibilities:

  • Provide overarching leadership and direction for the Patient Services Marketing vision, strategy, patient experience and resource investment across the Patient Support Neuroscience programs.
  • Lead an effective partnership and ensure alignment with the Patient Services Programs and Enterprise Strategy team, Brand Marketing teams as well as the Patient Services Development and Operation teams. This individual will be responsible for aligning cross-functional teams around a clear launch vision and purpose while developing and motivating their direct reports to successfully achieve individual and organizational objectives.
  • Direct the ongoing management and development of the patient support program positioning, creative campaign and messaging/content across patient, PSP Field teams and HCPs marketing plans for new and enhanced patient service experiences.  
  • Collaborate with internal Marketing Analytics and Business Insights team to develop the patient treatment experience, mobilize insight work that drives innovation for product specific patient support, Field teams and HCP resource recommendations.  
  • Direct and execute the annual Patient Services Marketing investment allocation, marketing strategy, annual tactical plan, and program performance.  The scope the marketing portfolio includes Social, digital, CRM, Text, Print, Media and Field Team resources.
  • Work cross functionally with data, product, business technology, agencies, and field teams to understand stakeholder needs to improve the intelligence available for relevant, personalized, real-time marketing for patient and PSP field teams.
  • Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and management of the business.
Qualifications:

Qualifications:

  • Bachelor’s Degree required – MBA preferred
  • 12+ years of Marketing Experience
  • Strong analytical skills with the ability to draw insights that drive the business forward
  • Excellent verbal and written communication skills
  • Established track record of leading, coaching, and developing high-performing marketing teams
  • Experience managing creative, digital and data agencies
  • Experience in leading the strategic and tactical planning function in a team environment, including strategy formulation, competitive and customer analysis, tactical program development, budget formulation & management, and proven strategy execution skills.
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Driving a personal auto or company car or truck, or a powered piece of material handling equipment
Travel: No
Job Type: Experienced
Schedule: Full-time
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