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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Director, Omni-Channel Analytics

Lake County, Illinois Req ID 2208361 Category Sales Division AbbVie

The Director of Omni-Channel Analytics leads a center of excellence for US Commercial with a focus on informing business decision-making through the development and delivery of robust analytic solutions. This role partners with Brand Analytics, Digital Lab, Omni-Channel Strategy, and Data Strategy to support stakeholders in Health Care Provider Marketing, Consumer Marketing, and Medical Affairs.

This role requires a marketing analytics leader with the demonstrated technical and business acumen to leverage data, analytics, and technology to identify actionable insights across functional areas and position AbbVie as best-in-class in omni-channel customer experiences. Additionally, this role will build an omni-channel analytics vision and roadmap to enhance the organization's execution and optimization of marketing and sales promotional channels.

Major Responsibilities:

  • Develop and gain stakeholder alignment for an Omni-Chanel Analytics vision and strategic roadmap

 

  • Lead a team of analytics leaders that are responsible for developing and executing omni-channel analytics solutions in the following areas:

 

    • Lead measurement planning workstreams for promotional channels to capture campaign objectives and provide recommendations for: KPI selection, performance measurement, experimental design, and delivery of actionable insights
    • Design test-and-learn strategies for A/B and multivariate tests across digital/CRM channels to identify causal impact and iteratively improve performance through key learnings
    • Streamline the collection and automation of digital marketing data across channels and develop processes to integrate into dashboards to effectively communicate marketing performance to key stakeholders
    • Analyzes campaign results to identify opportunities to improve performance through key driver analysis and simulation
    • Develop and Deploy advanced statistical models and machine learning solutions to identify the drivers of brand performance
  • Leads projects of varying analytical sophistication, identifies efficient solutions, manages timelines, and delivers on expected outcomes
  • Partners with Customer Experience, Commercial Capabilities, Brand Analytics and Business Technology Solutions to design and execute scalable analytics solutions

 Supervisory / Management Responsibilities:

  • Lead a team of 7-10; including 4 direct reports. Manage vendor relationships and budgets
Qualifications:

Key Competencies:

  • Strong written and oral communication, presentation and inter-personal skills.
  • Experience working with and managing multiple internal partners and external agencies
  • Strong collaboration skills and ability to influence development and adoption of analytic capabilities.
  • Strong planning and organization skills.
  • Strong focus on teamwork, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.

 

Education:

  • Master's Degree preferred (Business Administration, Statistics, Economics, Engineering, or similar), with a concentration in marketing/sales/quantitative analysis.

 

Require Experience:

  • 10+ years of experience in marketing analytics
  • 10+ years of experience in multivariate statistics, statistical computing, and machine learning
  • 10+ years of experience defining data and technology requirements to support analytics
  • 10+ years of experience gathering business requirements and scoping analytics projects
  • 5+ years of experience leading and developing direct reports

 

 

Required Skills:

  • 10+ years of hands-on experience in SQL
  • 7+ years of experience in R/Python
  • 3+ years of experience in dashboard design and development (Qlik, Tableau, PowerBI, etc)
  • Adept in navigating a matrix environment at a large company, including effective communication and influence skills
  • Demonstrated ability to manage a wide variety of analytic projects / portfolio and multiple priorities

 

Preferred

  • Experience in a web analytics tool (Adobe or Google)
  • Experience in Experimental Design and Randomized Control Trials
  • Experience working with and analyzing syndicated pharma data (IQVIA, Symphony, etc)
  • Experience developing and deploying Omni-Channel analytics solutions such as Next Best Action

 

 

Accountability / Scope:

Reports to Director, Data Operations, Strategy and Advanced Analytics

Builds relationships and interacts with direct staff/team, internal peers, BTS, Field Force Effectiveness & Customer

Experience Directors/VPs, Brand Marketing Directors, Assoc Directors, GMs/VPs, and vendors.

Budget responsibility: $10-20 MM

Focus (Scope): 60% Strategic/40% Tactical

 

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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