The Director of Omni-Channel Analytics leads a center of excellence for US Commercial with a focus on informing business decision-making through the development and delivery of robust analytic solutions. This role partners with Brand Analytics, Digital Lab, Omni-Channel Strategy, and Data Strategy to support stakeholders in Health Care Provider Marketing, Consumer Marketing, and Medical Affairs.

This role requires a marketing analytics leader with the demonstrated technical and business acumen to leverage data, analytics, and technology to identify actionable insights across functional areas and position AbbVie as best-in-class in omni-channel customer experiences. Additionally, this role will build an omni-channel analytics vision and roadmap to enhance the organization's execution and optimization of marketing and sales promotional channels.

Major Responsibilities:

• Develop and gain stakeholder alignment for an Omni-Chanel Analytics vision and strategic roadmap

• Lead a team of analytics leaders that are responsible for developing and executing omni-channel analytics solutions in the following areas:

• • Lead measurement planning workstreams for promotional channels to capture campaign objectives and provide recommendations for: KPI selection, performance measurement, experimental design, and delivery of actionable insights
  • Design test-and-learn strategies for A/B and multivariate tests across digital/CRM channels to identify causal impact and iteratively improve performance through key learnings
  • Streamline the collection and automation of digital marketing data across channels and develop processes to integrate into dashboards to effectively communicate marketing performance to key stakeholders
  • Analyzes campaign results to identify opportunities to improve performance through key driver analysis and simulation
  • Develop and Deploy advanced statistical models and machine learning solutions to identify the drivers of brand performance
• Leads projects of varying analytical sophistication, identifies efficient solutions, manages timelines, and delivers on expected outcomes
• Partners with Customer Experience, Commercial Capabilities, Brand Analytics and Business Technology Solutions to design and execute scalable analytics solutions

 Supervisory / Management Responsibilities:

• Lead a team of 7-10; including 4 direct reports. Manage vendor relationships and budgets

Key Competencies:

• Strong written and oral communication, presentation and inter-personal skills.
• Experience working with and managing multiple internal partners and external agencies
• Strong collaboration skills and ability to influence development and adoption of analytic capabilities.
• Strong planning and organization skills.
• Strong focus on teamwork, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.

Education:

• Master's Degree preferred (Business Administration, Statistics, Economics, Engineering, or similar), with a concentration in marketing/sales/quantitative analysis.

Require Experience:

• 10+ years of experience in marketing analytics
• 10+ years of experience in multivariate statistics, statistical computing, and machine learning
• 10+ years of experience defining data and technology requirements to support analytics
• 10+ years of experience gathering business requirements and scoping analytics projects
• 5+ years of experience leading and developing direct reports

Required Skills:

• 10+ years of hands-on experience in SQL
• 7+ years of experience in R/Python
• 3+ years of experience in dashboard design and development (Qlik, Tableau, PowerBI, etc)
• Adept in navigating a matrix environment at a large company, including effective communication and influence skills
• Demonstrated ability to manage a wide variety of analytic projects / portfolio and multiple priorities

Preferred

• Experience in a web analytics tool (Adobe or Google)
• Experience in Experimental Design and Randomized Control Trials
• Experience working with and analyzing syndicated pharma data (IQVIA, Symphony, etc)
• Experience developing and deploying Omni-Channel analytics solutions such as Next Best Action

Accountability / Scope:

Reports to Director, Data Operations, Strategy and Advanced Analytics

Builds relationships and interacts with direct staff/team, internal peers, BTS, Field Force Effectiveness & Customer

Experience Directors/VPs, Brand Marketing Directors, Assoc Directors, GMs/VPs, and vendors.

Budget responsibility: $10-20 MM

Focus (Scope): 60% Strategic/40% Tactical