We are looking for smart, ambitious, data analytics minded, business problem solvers who want to start a career in Digital Analytics or Website Development and help AbbVie make a remarkable impact on peoples’ lives. This role will work in a collaborative and Agile environment to analyze, design, and develop analytic solutions and strategies in a digital platform ecosystem. The web and analytics solutions aim to educate our patients on various diseases and as well as promote AbbVie’s approved products to physicians so that it helps them make the most informed treatment decision for patients. This role will involve working on digital marketing programs to support AbbVie’s brands.
The Web Analytics Analyst will work collaboratively, as part of an Agile team, with Customer Experience, Marketing Technology, and other business functions to analyze, design, build, and enhance website related analytics solutions. The work will be fast paced, dynamic, and afford many learning opportunities.
The Web Analytics Analyst will be responsible to create and analyze web analytics requirements, develop analytics technical specifications, and work with marketing technology tools such as Adobe Analytics, Google Analytics, LiveRamp, Observepoint, etc. They will work on projects to collect digital data and create reports and dashboards using analytical tools.
To be successful, candidates must be proficient in analyzing business requirements, creating data visualizations, knowledge of testing and website personalization, data collection, reporting analysis, segmentation, and building impactful dashboards.
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Job Type: Experienced