Skip to main content

Search jobs

Search jobs

About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Associate Director, Omnichannel Analytics US Specialty

Lake County, Illinois Req ID 2208743 Category Marketing Division AbbVie

Purpose:

Describe the primary goals, objectives or functions or outputs of this position.

• Responsible for the development and execution of analytical plan and ad hoc analyses to support the short-term tactical as well as long-term strategic initiatives of the franchise to support the franchise.  Responsibility is focused on executing the most complex research elements of the analytical plan, leveraging the use of research results to impact product performance, balancing research between both short-term tactical and long-term strategic initiatives, managing the projects within budget and timelines, and ensuring appropriate research methodologies are employed.   

Responsibilities:

List up to 10 main responsibilities for the job. Include information about the accountability and scope.

  • Develop and Execution of Analytical Plan. Take a leadership role under the direction of the Director for the overall development, integration, and execution of brand specific analytical plan for multiple products within a single franchise.
  • Propose, develop and execute appropriate research required to support Plan/Long Range Plan sales projections, including Decision Support activity related to Phase IV studies, as well as integrating all aspects of secondary and primary research information in order to ensure that the product forecasts are well reasoned and justified.
  • Continually educate self on latest information related to disease state/treatments; build skills to better manage resources, innovate and utilize new technologies and more advanced research methods.
  • Build analytics learnings at key inflection points along journey across touchpoint channels.  Identify insights at the customer level to drive optimization of the ecosystem across levels such as segment, channel and content.  Partners with Research, Sales Operations and Customer Experience teams to interpret results and deliver optimization recommendations.
  • Leads the analytic team in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced information and analytical techniques and are properly trained and produce results that fully leverage the data and analytics.
  • Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics.  Lead the Insight discovery process to uncover, define, and refine motivating insights across the customer base. Collaborate with and influence the brand team and agency to drive greater business outcomes
  • In collaboration with Brand Marketing Analytics and Business Insights department (Advanced Analytics, Payor Analytics) and Customer Experience, develop Key Performance Indicators (KPIs) that align the goals and objectives of promotional tactics to key business goals across US Specialty.  KPIs will measure adoption, utilization, engagement and preliminary lifts amongst consumer and physician audiences.
  • In collaboration with MABI Center analytics and brand analytics team, oversee the development of state-of-the-art models that meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace and consumer dynamics.  Ensure that these principles are leveraged in the development and revision of company plans.

 

Qualifications:
  • Bachelor’s degree required
  • Master's degree in business or science preferred
  • 10 plus years analytical experience required preferably in the healthcare industry
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 15 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

Most recent jobs

Sign up for job alerts

Join our talent network and receive AbbVie news and job alerts to your inbox.

Interested InPlease select a category or location option. Click “Add” to create your job alert.

Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information, you acknowledge you have read those documents and consent to receive SMS communications and email jobs alerts from AbbVie.

Recently viewed jobs

You have not viewed any jobs recently.

Phishing scam alert

As an online job seeker, you could be a target of cyber (online) thieves seeking to secure personal information from you by sending you “phishing” messages.

Please be alert to and protect yourself from phishing scams. Find out how you can avoid being a victim of job phishing scams.

For Internal Candidates only - Notice of Filing of Labor Condition Application

Equal Employment Opportunity | Reasonable Accommodation