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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Brand Manager

Istanbul, Istanbul, Turkey Req ID 2208783 Category Marketing Division AbbVie
  • Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction.
  • Prepare and implement tactical plans, communicate clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment).
  • Manage communications with sales force and cross-functional team to ensure marketing objectives are met
  • Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.
  • Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution.
  • Maintain and develop credibility and reputation among key opinion leaders and HCPs
  • Develop, implement and update product trainings to sales force on an ongoing basis.

  • Bachelor’s degree from reputable universities, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields,
  • Min 1-2 years experience in brand/product management
  • Excellent presentation, planning and organization skills,
  • Strong analytical & strategic thinking & decision-making skills,
  • Excellent KOL management & communication skills
  • Strong innovation attitude, lateral thinking and project orientation,
  • Advanced level in written and spoken English.
Travel: Yes, 25 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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