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About Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com.

Manager, Digital Media Strategy & Operations - Performance Marketing

Irvine, California Req ID 2208593 Category Marketing Division Allergan Aesthetics

Allergan Data Labs is on a mission to transform the medical aesthetics business at Allergan, one of the largest pharmaceutical companies in the world. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvéderm among others. AGN Data Labs is well positioned to disrupt the multibillion-dollar aesthetics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.

Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients.  Power your future & join our bold team.

Role

The Manager, Digital Media Strategy (Planning) & Operations will play a critical role on the ADL Performance Marketing team and will partner with key stakeholders across many disciplines within the organization, including brand leads on the Consumer Marketing team, internal ADL channel experts, Finance & Procurement, the Creative Studio, Consumer Loyalty, Data Science, Marketing Ventures and more. AS such, the role requires a mastery of the digital marketing discipline as well as strong experience in cross-functional operations and project management.

Responsibilities

This role will hold many key responsibilities, including:

  • Leading digital media planning for multiple aesthetics brands (and International markets)
  • Leveraging historical campaign data to project KPI’s on campaigns – treatments, revenue, incremental revenue, allowances, ROI and more
  • Upholding and improving operational excellence for all campaigns, including:
    • Naming conventions, UTM and tagging structure
    • Trafficking and QA processes for channels
    • Creation of Financial and pacing trackers
    • New Vendor onboarding
    • Improving procurement procedures (PO’s, contracts, insertion orders, etc)
    • Daily management of media plans
    • Oversight into data aggregation – and ensuring upkeep of categorizations
  • Collaborating with internal channel teams (SEM, Programmatic, Paid Social) on identifying key campaign successes to be documented, replicated and shared more broadly within ADL and as Abbvie as a whole
  • Identifying areas of opportunity to improve Cost-per-Acquisition & effective strategies for bringing users in Allē
  • Preparation and delivery of formal campaign summary reports
  • Identify, scope and propose executions with potential new publishers and technology solutions
  • Partnering with Personalization team to evaluate most ROI effective promotional offers and a/b test opportunities
  • Identify creative assets required to execute each fully integrated media plan, and partner with the Content team to ensure that all necessary assets are delivered on time & according to spec
  • Partnering with Finance to streamline EOM reporting and quarterly accruals, as well as standardizing internal processes for SOW and PO generation and approvals
  • Daily management of key media platform relationships
Qualifications:

Minimum qualifications:

  • Bachelor’s degree in Marketing, Communications or related field of study
  • 5+ years of experience in integrated media planning and digital marketing for consumer products or technology platforms
  • Experience with industry standard digital platforms: Google Ads, Facebook Business Manager, CM/DV360, and The Trade Desk
  • 2+ years of experience in business operations, with a specific focus on financial modeling and accounting processes
  • Experience in Google Analytics, DoubleClick Reporting and reporting dashboard tools such as Tableau.
  • Excellent cross-functional project management skills
  • Experience with 1st and 3rd party data
  • Expertise in audience targeting for digital advertising, including audience demographic, psychographic and geographic specifications
  • Deep knowledge of full-funnel digital advertising strategies by media type, including SEM, paid social, display and online video advertising

Preferred qualifications:

  • 3+ years of experience in digital marketing for direct-to-consumer or technology platforms
  • Prior experience of running media in International markets
  • Experience crafting and deploying digital advertising budgets in excess of $5M/year
  • Prior management of 2+ member
  • Prior experience in developing multi-channel attribution modeling
  • Ability to pivot quickly and work under ambiguity

#LI-ADL

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: No
Job Type: Experienced
Schedule: Full-time
ABBVIE

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