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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Digital Media Optimization Manager, Programmatic

Primary Irvine, California Secondary Kenosha, Wisconsin; Lake County, Illinois; Lake Forest, Illinois; Chicago, Illinois; Los Angeles, California; Long Beach, California; Anaheim, California Req ID 2211691 Category Marketing Division AbbVie

Media Channel Manager

If you live and breathe all things Digital, then we want to talk to you! The AbbVie Digital Lab is on a mission to transform data-driven digital marketing in the pharmaceutical industry. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you. The Lab is excited to welcome experienced digital talent from all industries. 

The Media Channel Specialist sets the strategy and thought leadership for the Digital Lab. The specialist is a hands-on expert that will be responsible for media optimizations recommendations within the platforms that align to their channel specialty. Additionally, this role will help lead the development of appropriate digital plans designed to meet brand needs and marketing objectives as part of a broader omnichannel strategy. This individual should be highly collaborative, as they will be working with various internal brand leads, agencies, analytic, creative, and marketing technology partners as well as building buy-in from key stakeholders. The ideal candidate will have a strong track-record demonstrating how s/he has successfully taken ideas from inception to completion. The Media Channel Specialist will help AbbVie increase overall revenue and increase the ROI of paid advertising.

Relocation assistance is available. 

  • Main Areas of Responsibility

  • Lead the development of digital media strategies in partnership with the media agency (e.g., audience, custom data and in platform recommendations, timing/scheduling strategy, creative recommendations, etc.) across media platforms within specified channels
  • Collaborate with omni-channel media strategist to ensure campaigns are meeting goals and benchmarks
  • Responsible for building and maintaining strong external relationships with appropriate agency partners and vendors and internal cross-functional relationships in collaboration with various team members
  • Act as channel expert shares that expertise to establish best practices for the brands
  • Execute in the areas of planning, interact with partners, oversee campaign setup, QA, pacing, optimization, targeting, reporting, etc.
  • Prepare weekly reporting regarding trends and updated forecasting (KPIs, budget); highlight any downward trends in performance to the team which will help identify any issues
  • Iterate on campaigns based on experimentation and testing including adjustment of bids and bid strategy in partnership with media agency for execution; drives successful financial performance through ongoing optimization
  • Work with leadership team to research new and existing partners with the goal of  enhancing media strategy and cost-savings.
  • Remain abreast on industry updates, trends and findings and incorporates those learnings into AbbVie’s media plans

#LI-Hybrid


  • Job Qualifications

  • 8+ years’ experience managing digital campaigns
  • BA/BS degree in Marketing, Communications, Business, quantitative or analytical field; MBA a plus
  • Deep expertise in platform offerings and data/audience suppliers, especially in the areas the channel specialty
  • Deeply versed in the planning, buying, and optimizing in platform
  • General knowledge of full-funnel digital advertising strategy including SEM, paid social, display and online video and how they can work together to drive the most efficient omni-channel experience
  • Demonstrable passion for learning new technologies
  • Able to strategically organize large projects into actionable deliverables; able to effectively prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact
  • Strong quantitative analysis and problem-solving skills
  • Utilizes industry knowledge and experience to make independent decisions affecting the daily operations and management of campaigns
  • Strong presentation and communication skills with an ability to make the complex simple
  • Strong Excel skills with the ability to create pivot tables and perform v-lookups
  • Ability to create, grow and expand relationships with internal and external stakeholders

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: No
Job Type: Experienced
Schedule: Full-time
ABBVIE

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