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About Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com.

Associate Director, Marketing - Body Contouring

Irvine, California Req ID 2206232 Category Marketing Division Allergan Aesthetics

The Associate Director – Commercial Programs (CS) is responsible for strategic planning and tactical implementation of commercial programs within the body contouring market, with a focus on driving customer activation and physician utilization of CoolSculpting.

Main Areas of Responsibility

  • Drive strategic and tactical execution of physician’s marketing efforts with focus of consumer awareness and HCP productivity
  • Management of CoolSculpting Rewards, a co-op marketing program for practice’s B2C
  • Serve as the primary day-to-day marketing point-of-contact for the sales team for CoolSculpting Rewards
  • Responsible for driving promotions within the CoolSculpting Rewards program
  • Develop programs, messaging, and collateral materials to drive sales team initiatives, and support these activities with field training including sales meetings and workshops
  • Provide strategic guidance in the optimization, analytics, commercial mix and investments within the program
  • Responsible for completing webinars, digital footprints and marketing guidance to practices
  • Oversee development of dashboard and reporting for CoolSculpting Rewards
  • Oversight of MAP (advertised price) strategy and enforcement
  • MAP Strategy & Enforcement
  • Responsible for CSU Marketing MBA course content, Attendance & Logistics (including CSU learning continuum)
  • Responsible for CoolNet management, the platform in which HCPS access CoolSculpting Rewards
  • Work collaboratively cross-functional partners in a matrixed environment including consumer, customer education, public affairs, digital, customer operations, product support teams to successful communicate to customers and internal stakeholders
  • Drive marketing projects to completion, including creating project goals, plan, and tactics.  Must be able to track success factors and provide weekly status reports. 

Additional duties may include:

  • Educate and train sales team on matters related to CS products and programs
  • Financially model impact of various program changes within co-op marketing spend
  • Assist in developing and executing integrated strategic business plan
  • Evaluate the effectiveness of marketing programs and continue to optimize performance for best iROI.
  • Track and analyze expenditures and ensure adherence to approved budget.
  • Collaborate with internal departments, agencies and external customers to achieve objectives.
  • Provide ongoing feedback to management regarding project status, as well as other critical issues that impact goal achievement.
  • Attend relevant industry meetings and conferences.
  • Support company goals and objectives, policies and procedures, Good Manufacturing Practices, and regulatory requirements.
Qualifications:

Requirements

The following listed requirements need to be met at a minimum level to be considered for the job:

  • Minimum of 5 years of professional, consumer, and/or digital experience in product/marketing management in the medical device or medical aesthetics space. 
  • Excellent track record of success, time management, working with minimal supervision to meet project objectives and manage multiple tasks simultaneously.
  • Willingness to travel (~35% of time) to internal meetings, conferences and practices

Preferred Skills/Qualification

The below skills are attributes that may not be mandatory but are desired in the ideal candidate.

  • Understanding of digital marketing and B2C
  • High sense of urgency
  • Strong communication skills (verbal and written)
  • Experience in the aesthetic industry and/or capital device space
  • Strong creative and innovation thinking skills
  • Strong presentation skills
  • Analytical and problem-solving skills
  • Work within a complex, matrixed organization and cross-functional environment
  • Manage and prioritize workload, multi-task and manage a diverse mix of issues, responsibilities

Education

  • BS/BA in business or a life science related field is preferred.  MBA is desirable.
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 25 % of the Time
Job Type: Apprenticeship
Schedule: Full-time
ABBVIE

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