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About Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit

Associate Product Manager

Hong Kong SAR Req ID 2207618 Category Marketing Division Allergan Aesthetics


  • Response for product strategy, knowledge, scale and scope manage delivery and development.
  • Require the management of designated products in Facial Aesthetic BU and will build and roll-out
  • quality marketing strategies and conduct in different aspects of marketing activities, planning and execution to successfully achieve financial and activities goals.
  • The incumbent is the submit matter expert in digital marketing, media, and technology to provide strategies and differentiating solutions for our internal and external stakeholders (e.g. patients, payers, KOLs, customers).
  • The incumbent is also responsible for engaging appropriate vendors and partnering with them to deliver the strategy through project execution.
  • The individual must have a good understanding of the legislations and regulations governing pharmaceutical industry and identify solutions that are compliant with the legislations.




Marketing Strategy and Execution:

• Achievement of responsible brand sales objectives, units and value, and market share

• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

• Participate in strategic plan development and budget preparation, providing accurate and realistic forecast for sales and BU expenses in brand marketing, aligned with market trends and company strategies

• Lead planning and execution of brand activities, ensuring sales team is equipped with skills and tools


Project Management and delivery:

• Monitor portfolio sales trends & make recommendations for actions to address issues or maximize opportunities

• Partner with internal and external stakeholders to develop and execute online and offline digital platform and content plan, including but not limited to website, social media, and in-clinic application.

• Plan and manage media buy to effectively and efficiently reach and engage target audience.

• Monitor and report on data and KPIs and provide insights into platform, technology, and industry trends.

• Lead and manage external agencies to ensure business needs and requirements are implemented with high quality and within service level agreements.


Budget Management:

• Efficiently and effectively manage project tracking, budgeting, forecasting, and strategic planning

• Negotiates, secures and oversees the availability of resources to meet the daily operational demands of the area.

• Oversee and control budgets, project capital, expenditures & ROI: develop, monitor and meet expense and recovery plans; continually look for opportunities for cost reductions and cost avoidance




The requirements described in this section are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Education and Experience

• Degree holder in Science or Marketing

• Preferred 3+ years proven marketing experience in pharmaceutical/ medical device/ medical aesthetics industry

• Experience in developing and implementing digital marketing strategies

• Ability to multi-task, prioritize and work under pressure within strict deadlines, balancing planning and implementation responsibilities

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

• Superior interpersonal, presentation, and communication skills, including presenting to business audiences

• Strong analytic skills (experimentation methods, logical analysis, problem solving, quantification of business ideas, research skills)

• Understanding of legal, regulatory and compliance requirements for pharmaceutical or other highly regulated industries preferred

Travel: No
Job Type: Experienced
Schedule: Full-time

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