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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Marketing Director - US Gastroenterology (RINVOQ) – Chicago, IL

Gurnee, Illinois Req ID 2211922 Category Marketing Division AbbVie

As the Director, RINVOQ HCP Marketing for US Gastroenterology you will lead the go-to-market strategy and delivery of omni-channel tactics to drive prescribing consideration for health care professionals in ulcerative colitis (UC). You will also liaison directly with the in-field sales leadership team, to ensure executional pull-through of national strategy at the regional level. This role reports to the Sr. Director, Ulcerative Colitis Marketing.


  • Lead the ulcerative colitis strategy for RINVOQ from research and planning to execution inclusive of measurement.
  • Own product positioning, messaging, and content development, as well as development of creative assets. Adhere to the guidance and requirements from legal, regulatory and compliance partners.
  • Drive ongoing promotion of approved indication and future scientific advancements within the ulcerative colitis clinical program for RINVOQ.
  • Establish and manage tactical development timelines internally and externally. Identify risks and propose mitigation strategies.
  • Enable salesforce to deliver most compelling brand story to drive consideration to prescribe.  Fully owning leading direct reports to consistently pull-through
  • Collect feedback from in-field team continuously to inform go-to-market strategy and tactical development.
  • Support, inform and lead Integrated Brand Team (IBT) initiatives.
  • Adopt and/or implement with agility 1Immunology best practices.
  • Foster deep-rooted expertise in the RINVOQ UC clinical program and disease state of ulcerative colitis.
  • Maintain a deep understanding of the competitive landscape to maintain an offensive salesforce posture and differentiate RINVOQ’s promotional brand story.
  • Understand our HCP provider mindset and their motivation to prescribe.  Act as primary point of commercial contact for RINVOQ UCs learning plan with insights partners.
  • Represent the Gastro Family with fight for the UC patient, trust, fearlessly embracing the possible and going bold to succeed in our mission to revolutionize IBD care in UC.




  • 10+ years’ commercial, pharmaceutical, marketing, plus sales experience
  • 5+ years’ experience building and leading teams.
  • Working within Immunology is preferred.
  • Enjoys working in a fast-paced, high-performance environment, managing multiple projects simultaneously with a positive sense of urgency, ownership and accountability.
  • Zest for efficiency in project and process management.
  • Excellent communication, writing and presentation skills.
  • Bachelor’s Degree required. MBA preferred.
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 25 % of the Time
Job Type: Experienced
Schedule: Full-time

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