Skip to main content

Search jobs

Search jobs

About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Marketing Director - US Gastroenterology (RINVOQ) – Chicago, IL

Gurnee, Illinois Req ID 2211922 Category Marketing Division AbbVie

As the Director, RINVOQ HCP Marketing for US Gastroenterology you will lead the go-to-market strategy and delivery of omni-channel tactics to drive prescribing consideration for health care professionals in ulcerative colitis (UC). You will also liaison directly with the in-field sales leadership team, to ensure executional pull-through of national strategy at the regional level. This role reports to the Sr. Director, Ulcerative Colitis Marketing.

Responsibilities

  • Lead the ulcerative colitis strategy for RINVOQ from research and planning to execution inclusive of measurement.
  • Own product positioning, messaging, and content development, as well as development of creative assets. Adhere to the guidance and requirements from legal, regulatory and compliance partners.
  • Drive ongoing promotion of approved indication and future scientific advancements within the ulcerative colitis clinical program for RINVOQ.
  • Establish and manage tactical development timelines internally and externally. Identify risks and propose mitigation strategies.
  • Enable salesforce to deliver most compelling brand story to drive consideration to prescribe.  Fully owning leading direct reports to consistently pull-through
  • Collect feedback from in-field team continuously to inform go-to-market strategy and tactical development.
  • Support, inform and lead Integrated Brand Team (IBT) initiatives.
  • Adopt and/or implement with agility 1Immunology best practices.
  • Foster deep-rooted expertise in the RINVOQ UC clinical program and disease state of ulcerative colitis.
  • Maintain a deep understanding of the competitive landscape to maintain an offensive salesforce posture and differentiate RINVOQ’s promotional brand story.
  • Understand our HCP provider mindset and their motivation to prescribe.  Act as primary point of commercial contact for RINVOQ UCs learning plan with insights partners.
  • Represent the Gastro Family with fight for the UC patient, trust, fearlessly embracing the possible and going bold to succeed in our mission to revolutionize IBD care in UC.

 

 


Qualifications:

  • 10+ years’ commercial, pharmaceutical, marketing, plus sales experience
  • 5+ years’ experience building and leading teams.
  • Working within Immunology is preferred.
  • Enjoys working in a fast-paced, high-performance environment, managing multiple projects simultaneously with a positive sense of urgency, ownership and accountability.
  • Zest for efficiency in project and process management.
  • Excellent communication, writing and presentation skills.
  • Bachelor’s Degree required. MBA preferred.
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 25 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

Most recent jobs

Sign up for job alerts

Join our talent network and receive AbbVie news and job alerts to your inbox.

Interested InPlease select a category or location option. Click “Add” to create your job alert.

Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information, you acknowledge you have read those documents and consent to receive SMS communications and email jobs alerts from AbbVie.

Recently viewed jobs

You have not viewed any jobs recently.

Phishing scam alert

As an online job seeker, you could be a target of cyber (online) thieves seeking to secure personal information from you by sending you “phishing” messages.

Please be alert to and protect yourself from phishing scams. Find out how you can avoid being a victim of job phishing scams.

For Internal Candidates only - Notice of Filing of Labor Condition Application

Equal Employment Opportunity | Reasonable Accommodation