AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Manager Business & Digital Analytics
Chicago, IllinoisReq ID 2122658Category MarketingDivision AbbVie
AbbVie’s US Commercial organization is looking for a strong analytical candidate to join a high-performing team supporting Digital Marketing for multiple businesses. In this role, you’ll be responsible for delivering analysis, insights, and recommendations to Marketing leaders to drive increased performance and efficiency of targeted advertising touch points and new digital initiatives. You’ll use your knowledge of digital and non-digital channels and relevant data to identify trends in performance and build a narrative around appropriate strategic and tactical adjustments. We are looking for a highly motivated, self-driven individual that is never satisfied with the status quo and is eager to let their curiosity and can-do attitude expand the limits of bio-pharmaceutical brand delivery. You will be expected to partner with Brand and Sales Leadership to align Marketing strategies and key priorities while supporting the current and future portfolio. A successful candidate must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
Translate brand objectives into analysis design and supports opportunity assessment through use and understanding of multiple data assets
Designs measurement plans, KPIs, and dashboards for campaigns to track campaign reach and efficacy, measure use case lift and incrementality
Designs and implements experimental testing against marketing channels including consulting on sample size, treatment/control selection, estimating duration to reach significance, evaluating cost/benefit, and defining success criteria.
Executes data measurement processes and analysis that feed into KPIs and dashboards
Reports campaign impact up to Digital lead and Brand marketer for iteration to pod and brand strategies
Collaborates closely with content engine and omni-channel excellence members to iterate on campaign based on data measurement findings
Develops expertise across platforms and channels to enable measurement of campaign efficacy including social, paid search and programmatic
Ability to combine and interpret signals from multiple data sources with a solid understanding of various metrics leveraged by Marketing.
Ability to effectively communicate results of complex analytical approaches and influence action to improve brand and portfolio performance.
Ability to evaluate statistically modeled outputs for reliability, validity, and predictability
Experience with analytical modeling using traditional tools (e.g., Excel, Alteryx, etc.)
Experience with reporting/visualization (e.g., Tableau, Qlik Sense, etc.)
Extensive hand’s-on experience and fluency in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
Experience with statistical testing (e.g., t-tests, ANOVA)
**Position will be filled as an Associate Manager or Manager, depending on candidate experience.**
Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred (degree in Business Administration, Statistics, Economics or similar preferred).
Experience measuring the impact of marketing tactics across at least 2 of the following: CRM, digital, web, mass media.
This position requires 4-6 years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies, and 6-8 years of professional experience. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
Demonstrates strong project management skills and ability to multi-task.
Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
Familiarity with clickstream and/or DMP/cookie-tracking data preferred.
Master’s Degree preferred.
Previous Pharmaceutical experience preferred.
Key AbbVie Competencies:
Strong communication, presentation and inter-personal skills.
Strong planning and organization skills.
Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Marketing Analytics, Business Insights, Finance, etc.).
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)