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About Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com.

Director, Professional Relations

Atlanta, Georgia Req ID 2210309 Category Marketing Division Allergan Aesthetics

The Director, Professional Relations, U.S. Medical Aesthetics, is responsible for setting the annual Key Opinion Leader (KOL) strategy and contributing to the development and implementation of the marketing plan for U.S. Medical Aesthetics through management of relationships with KOLs and accounts in their area. Responsible for the planning and execution of Allergan’s programs designed to educate and/or positively impact the KOL community and other healthcare providers’ for Allergan’s U.S. Medical Aesthetics organization.  Additionally, you will be expected to develop and communicate high-quality market support in line with approved product strategy and messaging within the area.

The Director, Professional Relations, U.S. Medical Aesthetics, works closely with Marketing, Strategic Communications, Allergan Practice Consultants, Strategic Account teams, Sales Heads, Allergan Medical Institute, Public Relations, Spark, Girls Inc., and Upstream teams to recommend, create, and execute KOL focused strategic plans and engagements with U.S. Medical Aesthetics.  This position will be responsible for collaborating and coordinating with all four U.S. Medical Aesthetic cash pay franchises, oversee key customer relationships, including the development of existing U.S. KOLs, next-generation KOLs, and emerging leaders within the U.S. Medical Aesthetic market. 

The Director, Professional Relations, develops relationships with key decision-makers, thought leaders, Society meeting owners, and key stakeholders to increase Allergan’s presence and competitive position. In accordance with legal and regulatory compliance, develops VIPs, speakers, trainers, and Allergan advocates in order to educate physicians and Aesthetic HCPs (AHCPs) about Allergan’s approved products. In conjunction with our Marketing, Strategic Communications, and Upstream teams the Director, Professional Relations, will develop long-term relationships and advocacy for Allergan Aesthetics as well as an advocate for the Key Opinion Leader community we serve.

KEY DUTIES AND RESPONSIBILITIES:

Professional Relations/KOL Management 

  • Creates KOL plans in coordination with strategic and marketing business plans.  Leverages services across U.S. Facial Aesthetics for maximum franchise value.
  • Develops strategy on how to engage key KOL relationships and leverages across U.S. Medical Aesthetics.
  • Develops strategy on how to engage key KOL relationships and leverages across OUS Medical Aesthetics.
  • Increase KOL satisfaction by liaising with Medical Aesthetic Leadership to ensure KOL concerns/needs are addressed in a timely and thorough manner. 
  • Collaborates with U.S. Medical Marketing and Strategic Communication teams on KOL tactical programs in line with U.S. Facial strategic plans.
  • Liaison for KOL communications for U.S. Medical Aesthetics presence at major medical meetings and to identify up and coming meetings to include those AHCP focused meetings.
  • Build and maintain the TEN app, updating KOL information on an ongoing basis.

Society Meeting and Executive Leadership:

  • Responsible for attending key Society meetings and engaging our KOLs and setting up meetings with our Allergan U.S. Medical Executive Leadership team to include our CEO, CCO, and SVP’s across our U.S. Medical Aesthetic Franchises.
  • Responsible for coordinating meetings with Upstream Teams at Society meetings both within and outside of the U.S.
  • Coordinating with Society Meeting leads and KOL attendees to establish receptions, dinner meetings, and symposia to promote the Allergan Aesthetics partnership during both local and national society meetings.
  • Work with Society meeting owners to recommend new Speakers, Content, and agenda modification that highlights Allergan Aesthetics’ growth strategy to include Data Labs representation, ADC and APC teams

Key Account Relations

  • Initiates and pursues opportunities to involve U.S. Medical Aesthetics in meaningful programs at key accounts to ensure that Allergan is strategically and strongly positioned.
  • Identifying the next generation of influential KOL/VIP/HCP.
  • Building advocacy and partnerships across the organization by maintaining centers of excellence in each business unit within Allergan Aesthetics. 
  • Liaises with sales teams to reinforce and highlight the key and current product/portfolio opportunities with key customers.
  • Maintains VIP/KOL Balanced Scorecard.
  • Monitors information with Medical Affairs by KOLs from medical and scientific literature, scientific meetings, symposia, and seminars where Allergan products and competitors are present.
  • Ensures KOL gaps and opportunities are identified and strategic plans of action are taken to increase Allergan on-label product acceptance and usage

 Organizes and Directs Allergan Aesthetics Market Insights Programs

  • Responsible for organizing 12 Allergan Aesthetics Market Insights Programs a year and will include representatives from each of our 4 Medical Aesthetics cash pay franchises
  • Responsible for including appropriate internal stakeholders including Data Labs, Marketing, National Account, and other key stakeholders where appropriate.
  • Build and Execute Diverse Aesthetic Roundtables 12 Roundtables in 2022.

MINIMUM REQUIREMENTS

Education and Experience

  • Bachelor’s degree or equivalent combination of experience and education required; Master’s degree preferred
  • 10 or more years of sales and/or marketing management experience
  • Thorough knowledge of the healthcare or pharmaceutical industry

Essential Skills and Abilities

  • Ability to:
  • Develop and execute key strategies
  • Develop relationships with physicians, AHCP’s, Society meeting owners and leadership teams and other healthcare professionals
  • Work effectively in a matrixed environment
  • Develop first-line managers and emerging leaders through peer influence and mentoring
  • Monitor field activity to ensure balanced workloads; exercise control over resources, budgets, and expenses; oversee business operations, etc.
  • Travel 50-75%
  • Ability to establish credible and effective customer relationships through strategic discussion and engagement.
  • Ability to prioritize critical activities and relationships with internal and external stakeholders across all 4 Aesthetic Divisions.
  • Exhibits:
  • A high degree of technical expertise and business acumen
  • Excellent interpersonal skills to effectively work with many diverse customers
  • Strong creative and conceptual thinking skills
  • Excellent presentation skills to engage and meet the needs of various audiences
  • Strong analytical, consulting, and business planning skills
  • Demonstrates (proven) experience:
  • Positive role model with superior leadership qualities
  • Excellent written and verbal communication skills
  • Experience working with finances/budgets

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 50 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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