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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Market Access Manager NWA
Algiers, Algiers Province, Algeria Req ID 2212361 Category Marketing Division AbbVieMain purpose:
- Responsible for strategic partnership and market access strategy with the support of MKA Director at the assigned MA authorities or regional/ hospital formulary listing committees
- Plays an essential role in developing, communicating, and executing on the value strategies that address questions and influence the key decision makers.
- Play an active part within brand teams and identify opportunities to work collaboratively with cross-functional colleagues to deliver on brand objectives.
Main Responsibilities
1.Define Value Propositions by consolidating Core Value Dossiers, stakeholder needs, local environment and Brand priorities
- Customize technical data into simple compelling messages in the format required and appropriate for local stakeholders
- Define Value Propositions by consolidating Core Value Dossiers, stakeholder needs, local environment and Brand priorities
- Play an active part within brand teams and identify opportunities to work collaboratively with cross-functional colleagues to deliver on brand objectives, propose to brand teams and provide training of analysis, tools, evidence, actions, and programs to support and communicate the value propositions
- Monitor changes and competitive situation in the environment in order to anticipate risks and opportunities for MKA
- Understand stakeholder needs and requirements for demonstrating value
- Develop pricing scenarios, P&R strategies and monitor prices together with MKA Director
- Prepare submissions and objections handling
- Prioritize market access activities together with MKA Director
- Liaise with AREA to identify further requirements for value propositions development
- Provide strategic contribution to the PLN & LRP process
2.Engage assigned MA authorities and customers on a regular basis: National and / or regional public market formulary listing agencies, MOH committees relevant for market access decision-making, Experts and advisors to MA authorities, Pricing and/or Reimbursement authorities
3.Obtain, maintain, and optimize formulary listing (with or without tenders)
- Analyze opportunities and risks
- Formulate formulary listing (or sometime de-listing) strategy
- Maximize formulary listing results, measured by #accounts
- Negotiate with MA authorities and formulary listing agencies
4.Strategic account planning to build distinguished quality access and sustainable win-win partnership
- Map decision-making process and criteria, regular monitor, and update
- Perform systematic stakeholder mapping, gain thorough understanding of formal and informal decision-making
- Understand the account needs at organizational and decision-makers levels
- Lay out short- and long-term account access vision, goals, key strategies, and tactics
- Lead the execution of strategic partnership at the assigned MA authorities/ committees
- Proper integration of key risks & opportunities, strategies & tactics into country MAP
- Monitor competitors’ strategies and prepare appropriate Market access responses
5.Improve access policies and conditions
- Monitor closely changing dynamics in terms of access policies & conditions, such as pricing, reimbursement, formulary listing, other relevant payer polices & guidelines, and, where applicable, tender specifications
- Identify areas to move from low(est) price-based to value-based decision-making, leverage global policy concepts, tools, and international experts to improve or preserve access policies and conditions
6.Identify and execute payer value-added programs: Based on strategic account planning, identify account-specific payer value-added programs which provide short- or/ and long-term success for AbbVie defined portfolio. This may be payer engagement programs, or local health economics studies
Key Role Success Factors:
- Ability to interpret scientific and pharmaco-economic data to assess its relevance to stakeholders and build into value messages
- Ability to analyze complex models and scientific data and draw out key messages
- Ability to think strategically to understand how to position a value-story in the context of brand and affiliate strategy
- Ability to effectively interface with customers in order to deliver value messages and gather insights
- Ability to lead/manage cross-functional projects in order to develop value propositions
- Ability to communicate effectively, in order to facilitate internal information sharing and brand team working
- Ability to collaborate with other MA functions and brand teams to collect and share insights to support the development of value propositions
Internal Stakeholders:
Market Access Team, Brand teams, Area, GMAP, Region,
External Stakeholders:
P&R institutions, National and / or regional public market formulary listing agencies, MOH committees, Payers/ Pricing and, or Reimbursement authorities, procurement bodies, Experts and advisors to MA authorities, Distributors, influencers, policy makers, HTAs
Background:
- University degree in Medicine, Pharmacy, biology or equivalent
- Experience working in a multinational company with a matrix organization
- >5 years’ experience in pharmaceutical industry including an experience in Market Access authorities and/ or formulary listing committees, preferably with experience working with biologics and off patented products.
- Knowledge of established cost-containment measures used to manage pharmaceutical expenditure in NWA
- Knowledge of NWA market mechanics, healthcare policies and funding pathways
- Knowledge of payer mindset and motivations in NWA
- Knowledge of pharmaco-economic principles
- Fluent in English
Skills & Knowledge:
- Ability to interpret scientific and pharmaco-economic data to assess its relevance to stakeholders and build into value messages
- Ability to analyze complex models and scientific data and draw out key messages
- Ability to think strategically to understand how to position a value-story in the context of brand and affiliate strategy
- Ability to effectively interface with customers in order to deliver value messages and gather insights
- Ability to lead/manage cross-functional projects in order to develop value propositions
- Ability to communicate effectively, in order to facilitate internal information sharing and brand team working
- Ability to collaborate with other MA functions and brand teams to collect and share insights to support the development of value propositions
- Ability to work in a fast-paced and changing environment
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