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About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Director, Consumer Marketing- Migraine

Madison, New Jersey Req ID 2206314 Category Marketing Division AbbVie

Responsibilities

  • Lead overall development of Consumer stakeholder strategy, including strategic brand positioning, target audience identification and segmentation, brand strategic imperatives, launch plan development and execution for QULIPTA, recently launched for the preventive treatment of migraine.
  • Identify and crystalize strategic insights through deep understanding and analysis of market landscape, patient unmet needs, migraine patient journey, competitive dynamics and positioning, while focusing on product profile development that will drive significant adoption and differentiation for patients in the migraine preventive treatment market.
  • Lead key brand prioritizations and strategic decisions as part of an Integrated Brand Team (IBT) while striving to achieve internal processes that accurately reflect brand opportunity and providing the necessary analysis and support for business needs, e.g. Launch Readiness; Strategic Brand Plan; Long Range Plan; Lifecycle Management
  • Function as the Consumer-focused commercialization lead throughout market research and analytics planning, patient and HCP advisory boards, patient targeting and segmentation, sales force strategic planning, training and execution planning for patient focused materials.
  • Lead development of planning and investment strategy for multichannel marketing Direct-to-Consumer advertising, brand promotion and media plans. Develop analytics and track plans of key performance indicators and return on investment analysis to maximize brand growth and revenue for the company. Drive innovative approaches and strategies to reaching and supporting patients to adopt Atogepant and increase loyalty of customers. Develop comprehensive patient support customer relations marketing (CRM) programs to help patients start and stay on QULIPTA.
  • Support the further development of the NDA, label strategy and negotiations with the FDA, clinical data alignment with commercialization strategy, including communication that delivers upon patient and healthcare provider unmet needs for clear delivery of content.
  • Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and support of brand plans.   
  • Offer leadership, mentorship and guidance to brand team members throughout commercialization and launch process, instilling excitement and motivation for development of high performing teams.
  • Act as key contributor and presenter for internal brand strategic planning, field force launch and plan of action (POA) meetings, including meeting preparation, agendas, and story line for most effective communications and training.
Qualifications:
  • Bachelor's degree 
  • At least 10 years of relevant experience with a successful track record in pharmaceutical marketing - strong analytical and strategic marketing skills
  • Previous experience in Strategic Brand Development, In-line Marketing, marketing consulting roles, and/or consumer healthcare focused advertising and promotion role
  • Experience in strategic positioning of products for success within competitive environments
  • Scientific acumen & therapeutic understanding, with the ability to analyze complex datasets
  • Strong financial acumen with a good understanding of P&L drivers and the ability to develop appropriate investment & sales forecasts
  • Deep understanding and experience of US market access environments
  • Experience with launch &/or on-market commercial teams an advantage
  • Experience working within matrix-based teams and project management
  • Experience managing mass media DTC promotional programs on well established consumer facing product(s), Pain category expereince in Rx or OTC is a plus
  • Works collaboratively and proactively, maintains high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy
  • Builds strong relationships with peers and cross functional partners outside of immediate team
  • Self-starter, learns fast, quickly grasps the essence of concepts, can change course rapidly where required, demonstrates intellectual curiosity
  • Open to suggestion & experimentation for improvement, embraces ideas from others, encourages innovation but matches innovation to reality
  • Demonstrates the ability to communicate ideas & make the complex easy for others to understand
  • Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent in all he/she does
  • Exhibits strong emotional intelligence, diplomacy, maintenance of confidentiality, maturity and organizationally savvy
  • LEADERSHIP SKILLS
    • For this role, we're looking for a leader who is:
    • Excellence Focused; Optimistic; Open and Authentic
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 10 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

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