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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Marketing Lead, HCP Promotions- Psychiatry

Madison, New Jersey Req ID 2205876 Category Marketing Division AbbVie

The US HCP Promotions Marketing Lead will report to the HCP Director- Psychiatry.  This role will play a critical part in building the HCP launch strategy and resources for an upcoming indication launch for Vraylar® in adjunctive treatment of Major Depressive Disorder launch.



  • Creation and implementation of the strategic and operating plans for new indication launch with a focus on the development of HCP promotional campaign and resources.
  • Development of HCP messaging by targeted customer segments leveraging market insights and clinical data
  • Partner with the HCP Digital Engagement Lead to develop a robust media plan to reach key customer segments across most impactful channels.
  • Work collaboratively with HCP brand team for inline indications for Vraylar®
  • Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget
  • Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
  • Partner with internal cross functional groups (Legal, Regulatory, Medical , Clinical, Sales Training, Market Analytics and Business Insights) to ensure alignment and consistency of HCP strategy and execution
  • Define key performance metrics & assess brand performance
  • Maintain detailed understanding of disease and competitive marketplace
  • Develop and deliver presentations to key internal stakeholders (Psychiatry Integrated Brand Team, Neuroscience business unit, leadership team, sales teams) and external audiences


  • Bachelor’s Degree, MBA preferred

  • Minimum 5 years of pharmaceutical marketing experience required, or 2 years with a background in management consulting or investment banking

  • At least 1–2 years product management experience in direct-to-physician marketing preferred

  • Healthcare industry experience with an established track record in managing industry-based marketing functions

  • Strong analytical skills

  • Willingness to travel up to 20%, attending sales meetings, field visits, conferences, market research, meetings with key stakeholders

  • Must have an entrepreneurial mentality and be confident working within a fast-paced and challenging environment.

  • Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines, and departments

  • Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs

  • Ability to define, track, analyze key performance measures and make data-driven decisions

  • Excellent communications skills, both written and verbal, with an ability to efficiently and productively communicate with various stakeholder groups

  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing material.

  • Excellence Focused; Optimistic; Open and Authentic

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: No
Job Type: Experienced
Schedule: Full-time

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