Skip to main content

Search jobs

Search jobs

About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Marketing Lead, HCP Promotions- Psychiatry

Madison, New Jersey Req ID 2205876 Category Marketing Division AbbVie

The US HCP Promotions Marketing Lead will report to the HCP Director- Psychiatry.  This role will play a critical part in building the HCP launch strategy and resources for an upcoming indication launch for Vraylar® in adjunctive treatment of Major Depressive Disorder launch.

 

Responsibilities

  • Creation and implementation of the strategic and operating plans for new indication launch with a focus on the development of HCP promotional campaign and resources.
  • Development of HCP messaging by targeted customer segments leveraging market insights and clinical data
  • Partner with the HCP Digital Engagement Lead to develop a robust media plan to reach key customer segments across most impactful channels.
  • Work collaboratively with HCP brand team for inline indications for Vraylar®
  • Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget
  • Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
  • Partner with internal cross functional groups (Legal, Regulatory, Medical , Clinical, Sales Training, Market Analytics and Business Insights) to ensure alignment and consistency of HCP strategy and execution
  • Define key performance metrics & assess brand performance
  • Maintain detailed understanding of disease and competitive marketplace
  • Develop and deliver presentations to key internal stakeholders (Psychiatry Integrated Brand Team, Neuroscience business unit, leadership team, sales teams) and external audiences
Qualifications:

 

  • Bachelor’s Degree, MBA preferred

  • Minimum 5 years of pharmaceutical marketing experience required, or 2 years with a background in management consulting or investment banking

  • At least 1–2 years product management experience in direct-to-physician marketing preferred

  • Healthcare industry experience with an established track record in managing industry-based marketing functions

  • Strong analytical skills

  • Willingness to travel up to 20%, attending sales meetings, field visits, conferences, market research, meetings with key stakeholders

  • Must have an entrepreneurial mentality and be confident working within a fast-paced and challenging environment.

  • Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines, and departments

  • Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs

  • Ability to define, track, analyze key performance measures and make data-driven decisions

  • Excellent communications skills, both written and verbal, with an ability to efficiently and productively communicate with various stakeholder groups

  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing material.

  • Excellence Focused; Optimistic; Open and Authentic

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: No
Job Type: Experienced
Schedule: Full-time
ABBVIE

Most recent jobs

Sign up for job alerts

Join our talent network and receive AbbVie news and job alerts to your inbox.

Interested InPlease select a category or location option. Click “Add” to create your job alert.

Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information, you acknowledge you have read those documents and consent to receive SMS communications and email jobs alerts from AbbVie.

Recently viewed jobs

You have not viewed any jobs recently.

Phishing scam alert

As an online job seeker, you could be a target of cyber (online) thieves seeking to secure personal information from you by sending you “phishing” messages.

Please be alert to and protect yourself from phishing scams. Find out how you can avoid being a victim of job phishing scams.

For Internal Candidates only - Notice of Filing of Labor Condition Application

Equal Employment Opportunity | Reasonable Accommodation