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AbbVie hat es sich zur Aufgabe gemacht, innovative Arzneimittel zu entdecken und bereitzustellen, die schwerwiegenden Gesundheitsprobleme von heute bekämpfen und den gesundheitlichen Herausforderungen von morgen gewachsen sind. Unser Ziel ist es, das Leben der Menschen in verschiedenen wichtigen Therapiebereichen wie der Immunologie, der Onkologie, den Neurowissenschaften, der Augenheilkunde, der Virologie, der Frauengesundheit und der Gastroenterologie zu verbessern. Mit dem Portfolio von Allergan Aesthetics bieten wir darüber hinaus Produkte und Dienstleistungen im Bereich medizinische Ästhetik an. Für weitere Informationen über AbbVie besuchen Sie uns unter www.abbvie.com. Folgen Sie @abbvie auf Twitter, Facebook, Instagram, YouTube und LinkedIn.

Manager, Marketing Analytics - Immunology

Waukegan, Illinois Anzeigen-ID 2121392 Kategorie Marketing Bereich AbbVie

Key Objectives:

  • To provide analytic leadership and integrate marketing and sales information to:
  • Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
  • Inform the annual financial forecasting and brand planning processes – through the application of predictive models that evaluate sales contribution due to promotion
  • Develop fact-based promotional investment strategies that increase the return on promotional investments
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication

  • Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
  • Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations.  Complete timely evaluation of program impact and response.
  • Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics. 
  • Effectively communicate results of complex analytical models and influence action to improve brand performance
  • Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics.  Directs team and vendors in the delivery of key analyses and data products (SHA, WKH, IMS/ IQVIA, Nielsen, etc.)
  • Team size varies based on product indications, customer channels and/or data sources

Qualifications

Basic Requirements:

  • Bachelor's Degree plus 5 years of experience
  • This position requires 3-5 years’ experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.  It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, Design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
  • This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
  • Command of the following software programs (PowerPoint, Excel, Access).  Experience with SAS/SPSS preferred.  Demonstrated project management skills.

Preferred Requirements:

  • Master’s degree in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis (will accept a Bachelor’s degree in the above fields plus 5 years of related progressive experience in lieu of a Master’s degree)
  • Pharma Experience preferred

Key Abbvie Competencies

  • Strong communication, presentation and inter-personal skills
  • Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners.
  • Strong planning and organization skills. Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
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