Skip to main content

Search jobs

Search jobs

Über AbbVie

AbbVie hat es sich zur Aufgabe gemacht, innovative Arzneimittel zu entdecken und bereitzustellen, die schwerwiegenden Gesundheitsprobleme von heute bekämpfen und den gesundheitlichen Herausforderungen von morgen gewachsen sind. Unser Ziel ist es, das Leben der Menschen in verschiedenen wichtigen Therapiebereichen wie der Immunologie, der Onkologie, den Neurowissenschaften, der Augenheilkunde, der Virologie, der Frauengesundheit und der Gastroenterologie zu verbessern. Mit dem Portfolio von Allergan Aesthetics bieten wir darüber hinaus Produkte und Dienstleistungen im Bereich medizinische Ästhetik an. Für weitere Informationen über AbbVie besuchen Sie uns unter www.abbvie.com. Folgen Sie @abbvie auf Twitter, Facebook, Instagram, YouTube und LinkedIn.

Associate Director, Digital Brand Team

Waukegan, Illinois Anzeigen-ID 2203831 Kategorie Marketing Bereich AbbVie

If you have deep digital expertise and thrive being a part of innovating and launching new things, the Digital Lab wants to hear from you!  Our Digital Lab aims to unlock the power of data, digital marketing, and our creative capabilities to provide best in class experience for our patients and customers.

The Lab is excited to welcome new talent, from all industries.  Bring your passion, innovative ideas, and entrepreneurial spirit to help achieve our mission together!


The AbbVie Digital Lab is designed to fundamentally transform the current brand and product management model to super-boost AbbVie’s digital capabilities, using Agile methodology. Examples of early key Digital Lab efforts are introducing enhanced targeting powered by machine learning & personalized content and messaging in the channel of customers’ preferences. The Digital Lead will be responsible for driving Digital Lab efforts for a specific therapeutic area in close partnership with the brand marketers.

Key Responsibilities:

  • Design solutions for impactful digital innovation use cases aligned to Brand Strategic imperatives
  • Deliver speed to market solutions by building Minimum Viable Products (MVPs) in a rapid test-and-learn approach; Digital Lead will running day-to-day operations for the Digital Brand Team (DBT) including determining priorities for each sprint, eliminating barriers & running daily stand-ups
  • Guide and motivate a matrixed team of dedicated and shared cross-functional SMEs to accomplish the use case objectives
  • Work with team members to problem-solve issues, design solutions and quality-check deliverables consistently applying agile ways of working
  • Differentially resource the digital pod with necessary resources based on the specific use case
  • Partner with the Lab Strategy Lead and marketing to prioritize use cases based on available resources and potential business impact.
  • Continuously iterate on digital solutions by establishing a measurement plan, defining KPIs, and gathering end-user customer input.
  • Incorporate customer insights into future design sprints to advance the capability and drive customer impact.


 


Digital Lab and Digital Lead Ways of Working:

Value oriented – Anchored in the business needs, solutions are designed to be released early to learn and realize value faster.
Adaptive to change – able to flex quickly to incorporate new learnings or respond to rapidly changing market needs.
Customer oriented – Engage end-users early and often to ensure the right solution is designed to meet and exceed the brand and customer’s objectives.


Competencies & Skillsets:

  • 8-10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency
  • BS/BA required in marketing, analytical or relevant degree; MBA a plus
  • Success leading and motivating cross-functional teams to accomplish a common goal on aggressive timelines; experience leading or working within Agile, sprint-based teams a plus
  • Excellent leadership in fast-paced team-oriented environment.  Must have a deep understanding of the Various Marketing Platform Technologies, Social platforms, Ad Servers, Programmatic Buying Platforms, Online Video, Email Marketing, Push notifications, Mobile, Connected TV offerings, Audience Management platforms (i.e. LiveRamp, etc) to ensure our “best of breed” marketing solution evolve to provide a competitive advantage
  • Proven ability to successfully balance near-term results (e.g. ability to design and execute on a ‘MVP’ model), with long-term goals in mind
  • Experience working side-by-side with data, analytics, and technology experts; demonstrated ability to translate business needs into data and technology-based solutions
  • Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
  • History of delivering large-scale projects on-time and on-target to key performance metrics
  • Strong communication skills and ability to manage & integrate input from multiple stakeholders
  • Inquisitive nature with a strong test & learn attitude with a passion for continuous improvement
  • Proven experience presenting to and influencing senior executives across the enterprise

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 5 % of the Time
Job Type: Experienced
Schedule: Full-time
ABBVIE

Neueste Jobs

Für Job-Alerts anmelden

Werden Sie Mitglied in unserem Talent-Netzwerk und erhalten Sie aktuelle Nachrichten zu AbbVie sowie Job-Benachrichtigungen direkt in Ihren Posteingang.

InteressensschwerpunkteBitte wählen Sie eine Kategorie oder einen Standort aus. Klicken Sie auf "Hinzufügen", um Ihre Job-Benachrichtigung zu erstellen.

Unsere Nutzungsbedingungen, Cookie-Richtlinie und deDatenschutzrichtlinie erklären, wie wir Informationen über Sie sammeln und verarbeiten und welche Rechte Sie diesbezüglich haben. Mit der Übermittlung Ihrer Daten bestätigen Sie, dass Sie diese Dokumente gelesen haben und damit einverstanden sind, SMS-Mitteilungen und E-Mail-Stellenbenachrichtigungen von AbbVie zu erhalten.

Zuletzt angesehene Jobs

You have not viewed any jobs recently.

Phishing scam alert

As an online job seeker, you could be a target of cyber (online) thieves seeking to secure personal information from you by sending you “phishing” messages.

Please be alert to and protect yourself from phishing scams. Click here to find out how you can avoid being a victim of job phishing scams.

For Internal Candidates only - Notice of Filing of Labor Condition Application